Runcil - The Task

The idea was to unbundle a feature of any application to create a stand alone digital product. The idea was to understand nuances of how a digital product is developed when a single feature is considered.

The Problem

I had to select 1 out of 20 different applications to unbundle. To make each solution unique was a challenge as I had to go through so many existing applications in order to identify a feature which can be unbundled. I then had to shortlist 5 of those 20 ideas and eventually, one. After a lot of scrutinizing, I chose to unbundle the tracking feature of Strava.

Runcil

Runcil is a running application which will track your runs and also function as a pencil by drawing on the canvas forming an art. Essentially, Runcil will help you create an amazing GPS art. Runcil offers various modes which runners could use to make their runs more interesting without compromising on any of their activity.

Competitive analysis

Now that I identified what I was supposed to do, it was time to figure out if there are any applications which are focused on such specific activity. I did a competitive analysis to figure it out what existing products provide and how can my application be different. I split it into two distinct part: direct and in-direct competition.

In-direct competition

Strava

Strengths

  • Auto-pause
  • Watch app
  • Voice feedback

Weaknesses

  • Live tracking
  • Audio control

Endomondo

Strengths

  • Auto-pause
  • Customize display
  • Voice feedback

Weaknesses

  • Live tracking
  • WatchOS 2 support
  • Audio control

Runtastic

Strengths

  • Auto-pause
  • Watch app support
  • Voice feedback

Weaknesses

  • High promotion for membership

Apple workout

Strengths

  • Watch app support
  • Customize display

Weaknesses

  • Live tracking
  • Auto-pause
  • Voice feedback

Direct competition

Trace

Strengths

  • Draw with touch
  • Walk with intervals
  • Auto-send messages after completion
  • Reveal the drawing

Weaknesses

  • Single mode
  • No feature to track friends activity
  • No feature statistical information of an activity

Runcil offers more

From the direct and in-direct competition, it was quite evident that none of the applications provide the unique features which Runcil would offer. Few applications are good at something while others are not, Runcil is trying to incorporate a few of those existing features and wrap it around the concept of GPS Art / Drawing. Here are just a few extra features which Runcil will offer:

Fly on the wall

In my initial phase of research, I did some observations to figure out what I need to do while I take my interviews. I cannot just stop people while they are running and ask them questions. The idea was to search for a place where I might find runners who stop to take a breather and then approach them. It was very difficult to do so because of the cold.

Questions

While I did my observation for the runners who were running, I also got a chance to interview a few of them. It was interesting to see what they had to say.

Affinity

Key Insights

Persona

Persona

Barry Flash

“A fit mind and body, means a fit life.""

Exercising has become an integral part of my life. I get up pretty early and run a few miles before I start my day. It keeps me fit. But sometimes it becomes very mundane. I would like to make it a bit more exciting.

Motivations

  • Passionate about running
  • Prefers listening to music
  • I like competing with people
  • Looking at my past runs and progress

Pain points

  • Runs usually get mndane, it could have something much more engaging.
  • Finding new routes is difficult, as I need constant navigation.
  • I do sprint training too, it becomes hard to track my activity after a brief pause.
  • Even though I like music I should also be aware of my surroundings, I cannot keep on controlling my audio.

Applications

Technology

  • Smartphone
  • Smartwatch
  • Headphones

Logo design

Finalization

Wireframe v1

Key findings

Wireframe v2

Key findings

Visual design's Mood board

Visual design v1

Key findings

Visual design v2

Key findings

Main user flows

Visual design v3

User testing

Key findings

Wireframe and Prototype

Recommendation for runners

Future plans

  • A heart rate monitoring system, to prevent any unforeseen events.
  • A system in which the music’s tempo changes according to the speed, mood of the runner and the ambience as well.
  • Voice motivation for runner’s who are willing to exceed their limits.
  • Live friends tracking and like feature to socialize more.
  • Conducting runs for social causes with live run feeds through this application.