Muffin- The Task
A collaborative sprint project where we had to create a solution for the school. The output of this project should have two solutions, one should be UI and another VUI.
The problem we focussed on was car-pooling. Considering a lot of students commute, if we could find a solution to make the life of those students by making their commuting easy would be huge.
Muffin is hypothetical Jefferson (east falls) car-pooling app which will let students pool with each other. The application is focused towards community creation and engagement. The idea was not to create another Uber/Lyft but a way of making students interact with other students.
While creating our competitive analysis it was crucial to find direct and in-direct competitors. Although, it was not that hard to find our direct competitor too. Zimride by enterprise is creating a car-pooling system with various cars strategically placed on the campus. We could not exclude Uber and Lyft but we weren’t directly competing with them.
Muffin offers more
Uber and Lyft are wonderful applications when you do not care about your co-passenger and need a quick ride some place, but falls apart when it has to be a planned ride. Zimride does a good job but it has certain limitations which Muffin fulfills and would do a better job with University monitored system. Here are just a few extra features which Muffin will offer:
As we were working in group it was important to identify how we want to approach this challenge. After a brief discussion we concluded to do a white boarding exercise to plan out how the user flow and system of this application will function.
The agenda of conducting these interviews to find a pattern of how students car-pool, are they facing any problems which I could focus on and the experience better.
Major: Undergrad Architecture
I usually use uber or transit apps to travel but is extremely expensive. I am always on the lookout if I can find a ride back home/university with a friend.
"I like when I can car-pool with friends. It saves me time and money, and we have good conversations."
Major: Grad Fashion design
I enjoy the freedom of using a car to drive to class, but I hates long, lonely rides and fighting for a parking spot.
"I do not mind picking people up on the way to school as long as I'm not late for my class."
Passenger's experience flow
Driver's experience flow
How it works?