Meet Your User — Personas and Journey Maps Unlock Common Use of W3C Specifications

Once we generated enough data from the interviews and identified problems with affinity clustering, it was important to wrap those problems around a personality...
4 mins read

Story of the mystery

Human beings are biologically curious of the unknown. We have evolved over a million years due to our immense curiosity...
3 mins read

Did people experience Arthur’s greatness due to Excalibur?

The great King Arthur and his sword Excalibur has much folklore around it. One of the well-known stories was that Excalibur was stuck in a stone...
3 mins read

POV of extrovert design critique

Susan Cain’s “Quiet” describes introversion in a convincing way. She says that introversion does not mean they are shy, or they don’t have ideas...
3 mins read

Data beyond 0s and 1s

When I think about data, the first thing which pops in my head is binary language. Machines convert all that we type into a string of 0s and 1s...
3 mins read

‘Moments’ in and out of Facebook

When we look back at our lives we realize the past is hazy, we don’t really remember all that we have done. The crazy parties, hilarious jokes, vacations with friends, and some hangover secrets which we have completely forgotten...
3 mins read

Design behind a research

Research is a very elaborate, intricate and precise documentation of ideas connected to each other proving a certain point...
2 mins read

Let me tell you a story…

Brand was walking towards a tavern on a dirt road drenched and soaked in rain. He saw the tavern from the corner of his eye...
3 mins read

An entrepreneurial need for designer founder

It was heavily raining, our plan of going out to play soccer was completely destroyed by the rain god. Me and my brother were sitting in balcony thinking...
6 mins read

Come on(a)board!!!

In India, along with love marriages, we have an arranged marriage system prevalent, which I never understood. When I was 15...
3 mins read

Behavior behind plagiarism

Plagiarism if personified, does not have morality or dignity. It believes in impersonating others for the sake of enriching its value with a falsified...
4 mins read

Subliminal learning for user experience

Remember this hilarious moment from ‘friends’, when Rachel helped Chandler with an audio recording to break his smoking habit...
4 mins read

Psychology of biases

Everyone has prejudices, probably that is what makes us human. We have our own opinions and predispositions which we believe to be right...
6 mins read

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